A company’s brandmark can be in three forms: a pictorial mark, a lettermark, or an emblem. An emblem is a logo or image that reflects the company’s values and vision. An emblem, on the other hand, is an image, typically a company’s name and logo. It should be unique to the company and stand out from the competition. A company can choose to incorporate its name in its brandmark or use only the company’s name.
Emblem
An emblem is a symbol, image, or logo design that conveys a certain sense of quality, reliability, or longevity to customers. A typical emblem logo design might be a motorcycle, a car, or a military unit. Emblem logos have many uses and commonly used in professional sports teams and event logos. For example, each year a new Super Bowl logo has created and placed on the playing field and on players’ uniforms.
An emblem is a brandmark that consists of a textual element within a symbol. These symbols can be a badge, seal, or crest. Because of their formal look, emblem logos are typically more detailed than other logos. These designs less likely to copied by another company. This type of logo is memorable, professional, and powerful. Here are a few common uses of emblem logos:
Lettermark
A lettermark is a typography-based logo that represents a company. The key to lettermark logo design is simplicity. People easily remember and recognize a lettermark compared to the full company name. As an example, the acronym NASA is easier to remember than the company’s full name. And if your company has a long name, a lettermark may be the best option. The following are some examples of brands using lettermarks in their logos.
A lettermark is useful if the full company name would be difficult to display in graphics. Lettermarks also help create a visual connection between subsidiaries. However, lettermarks should only be used by companies with an established brand name, as it may take time to educate the general public on the company’s identity. If you’re not sure whether a lettermark is a good choice, here are some advantages and disadvantages of using one.
Pictorial mark
A pictorial brandmark is a type of logo that depicts an object, industry, or service. It’s easy to recognize icons, such as the Apple symbol, Twitter bird, and Target Bullseye. Another icon, the Snapchat Ghost, is an example of an icon used to convey the ephemeral nature of a snap. The concept behind a pictorial brandmark is that it creates a sense of personality for a brand.
A logo based on a pictorial element is often more effective than a logo that simply consists of text. An emblem, for example, can create a sense of quality, reliability, and longevity. A company can also use an emblem to represent its corporate culture, which enhances the brand’s reputation. Ultimately, a pictorial brandmark can lock a brand down. However, a company should make sure to use typographic brandmarks alongside a pictorial brandmark to maximize the potential of their brand.
Emblem with company name
The use of an emblem for a brandmark is a common branding method. The wordmark is usually displayed inside a geometric symbol. These logos can convey a regal feel while maintaining a clean modern logotype. Another option is an emblem logo, which combines the company’s name and an emblem. An emblem is usually less generic and more traditional in appearance than other types of logos. This type of logo is also a popular choice for government agencies, schools, and companies.
Logos that are simple but distinctive can be used as a brandmark. Emblems one of the earliest forms of logos and used as a visual identity to promote the company. Logos can include a crest, badge, or seal. A brandmark can be a unique image without using words, and it has the added benefit of being able to cross language barriers. It is also an effective way to convey an idea without requiring the use of words.